So Sim Customs was founded in 2024 by Samayah from a simple but intentional belief: an outfit isn’t truly complete without a statement. What began as a desire to add meaning to personal style has grown into a brand dedicated to creating custom pieces that feel personal, expressive, and unapologetically individual.

Rooted in intentional design and thoughtful craftsmanship, So Sim Customs transforms individuality into wearable art. Each piece is carefully created to elevate everyday looks into statements that speak before you do. Nothing is mass-made. Many designs are one-of-one or made to order, allowing creativity and individuality to lead. More than clothing, So Sim Customs represents confidence, self-expression, and wearing pieces that feel like a signature rather than a label.